Salon websites that work with the booking system you already use.
For nail salons, hair salons, barbers and massage studios. A site that connects to Fresha, Booksy, Vagaro or Square, ranks for your actual treatments, and gives your Instagram somewhere to send people.
You’ll be working with me, Saddam.
Not an agency, not a project manager, not a junior who picked up your ticket. I read your message, I quote it, I build it, and I’m the one who answers when something breaks.
Do you actually need a website?
Honest answer first, because most salon web design pages will not give you one. If you are a solo nail tech, fully booked from Instagram, and your Fresha page handles bookings fine, you probably do not need a website right now. Spend the money on better photos.
You need one when any of these are true:
You want treatment searches
Someone searching “balayage near me” or “gel extensions near me” will never find your Fresha page. It does not rank for treatments. A page about that treatment on your own site does.
You are paying marketplace fees
Booking platforms charge a fee on new clients they send you from their marketplace. Clients who book through your own website do not cost you that. Check your own account statement for what you paid last month.
Your Instagram link goes nowhere
Someone just saw your work and tapped your bio link. They land on a bare booking form with no idea who you are. A landing page that shows the work again, says who you are in two sentences, and has the same Book Now button converts far more of them.
If none of that is you, I would rather tell you now than sell you something.
What a salon site needs, and what it does not
Booking that connects to what you use
I do not replace Fresha or Booksy with some custom system. A Book Now button opens your real booking widget, on every page and in the sticky mobile bar. Your clients book the way they always have.
A page for each treatment you want to rank for
Pick the five to eight treatments that make you the most money. Each gets a real page: what it involves, how long, roughly what it costs, aftercare, photos of your work. Not the same paragraph eight times.
Your work, not stock photos
Nobody books a stylist from a stock photo. You already take these for Instagram. Put them on the site organized by treatment, so someone looking for balayage sees your balayage.
Prices, or at least a starting point
Hidden prices cost bookings, because people assume hidden means expensive. “Color from $120, consultation included” answers the question and pre-qualifies the people who were never going to book.
The Google profile, done properly
For a salon the profile brings in more new clients than the website. Wrong category, no booking link, no service menu, six photos from 2021. I fix the profile before the site, and it is included in every package.
Speed
Your clients are on phones, on mobile data, deciding between three salons in three tabs. A site that takes four seconds to show anything loses a share of them before they see your work.
LIVE CLIENT SITE · CHICAGOA site where every visitor is a potential booking
Aba is a Mediterranean restaurant in Chicago with online reservations, menus and event bookings. I handle their ongoing fixes, performance and menu updates. A salon has the same shape: the whole point of the page is getting someone to the Book button without friction, and staying fast enough that they don’t leave before it loads.
Your salon site connects to Fresha, Booksy, Vagaro or Square the same way, and I keep it fast. See the other builds.
Salon pricing
Salons are not HVAC companies, and I do not price them the same way.
- Category, hours, booking link
- Service menu with prices
- Photos of your work uploaded
- Review responses set up
For salons whose site is fine and whose profile is the problem.
- 5 pages: Home, Services, About, Gallery, Contact
- Book Now wired to Fresha, Booksy, Vagaro or Square
- Instagram landing page
- Google Business Profile setup
- Speed and SEO basics
- You own everything
- Everything in Starter
- One page per treatment, built to rank
- Gallery organized by treatment
- Up to 3 location or town pages
- 30 days of tweaks after launch
For salons that want to show up for treatment searches, not just their name.
Ongoing SEO and profile management from $600 a month, three month minimum, for salons growing into new treatments or a second location. Full details on the pricing page.
Questions salon owners ask
Do I need a website if I use Fresha or Booksy?
Often not, and I will say so. You need one when you want to rank for specific treatment searches, when you are opening another location, or when your Instagram link needs somewhere better to land than a bare booking form. If none of those apply, spend the money on photos.
Will the site replace my booking system?
No. It connects to the one you already use. Your clients book exactly the way they do now. The site just gets more of them to the button.
How much does a salon website cost?
The Salon Starter is $797 for a 5-page site with booking connected and your Google profile fixed. Salon Growth from $1,500 adds individual treatment pages that can rank. If your profile is the only problem, that is $297 on its own.
Can you fix my Google Business Profile?
Yes, and for most salons that is the higher value fix. Category, booking link, service menu, photos, review responses. It is included in every salon package and available on its own.
Will my salon rank for treatments in my town?
For specific treatment searches, usually yes within a few months, because most salons in any given town have no page about that treatment at all. For “hair salon your town,” that is mostly your Google profile. I will look at your market and tell you which terms are realistic.
What about massage studios?
Same approach, same packages. Booking-first, treatment pages that rank, Google profile done properly. If you run a massage or spa studio, everything on this page applies to you.
Do I own the site?
Yes. Site, hosting and domain in your name. Unlike some subscription website services, nothing is held if you stop paying.
Amazing work! Everything was done perfectly and exactly as requested. Communication was smooth, fast delivery, and great attention to detail. I’m really happy with the result and would definitely recommend.
This is my second order and this time I was again pleased with Saddam’s work! He is very attentive and the communication is very good. I will certainly hire Saddam again for my next project!
Great professional, I hope to work with him more often. He delivers quickly and is attentive and concerned with the smallest details.
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